Sponsorship Opportunities for Padel Courts in the UK: How Clubs Can Maximise Revenue

Why Sponsorship is the New Revenue Engine for Padel Clubs

Padel is the fastest-growing sport in the UK, with over 350 courts already installed and more than 500,000 players projected by 2026. While player memberships and court bookings form the foundation of a club’s income, sponsorships are becoming one of the most powerful revenue streams for ambitious operators.

From global brands like Cupra and BullPadel to local SMEs and regional businesses, the sponsorship market in padel is booming. Clubs that position themselves as community hubs and lifestyle destinations can attract not only sporting partners but also non-endemic brands — from fashion and automotive to finance and wellness.

This article explores the sponsorship opportunities for padel courts in the UK, highlights real-world case studies, and provides actionable strategies for clubs looking to build lasting partnerships.

The Core Sponsorship Models for Padel Clubs

Court Naming Rights

One of the most effective models is court naming rights. Just like in football stadiums or tennis tournaments, padel courts can carry the name and branding of a sponsor.

• Example: A local law firm in London sponsoring “Court 1” for corporate visibility.

• Benefits: constant exposure (on booking apps, club signage, livestreams), community recognition, and premium positioning.

Example: Cupra Court title Sponsor

Sponsorship of Events and Tournaments

Corporate tournaments, leagues, and open days offer sponsors a direct way to engage with players. Event branding extends across banners, digital platforms, match livestreams, and prize packs.

• Example: A beverage company sponsoring a summer league with drinks served at the lounge.

Example: Estrella Damm at World Padel Tour

Team & Player Kit Sponsorship

Sponsorships on team shirts, staff uniforms, and academy kits provide strong visibility both on-site and in social content.

• Example: A sportswear brand sponsoring junior academies, gaining loyalty with the next generation.

Example: Cupra sponsored gear

Digital Sponsorship on Booking Apps & CRM

With the majority of players booking via apps like Wansport, Playtomic, or Padel Mates, digital sponsorship space has huge value. Clubs can sell banners, notifications, or in-app offers directly to sponsors.

Why Sponsorship is Attractive for Brands

Padel is a social, inclusive, and aspirational sport, making it highly attractive for sponsors. Key reasons:

1. Premium Demographic — Padel players in the UK often belong to affluent, urban, and professional audiences.

2. High Engagement — Padel is played in doubles, with more time on court and social interaction than many other sports.

3. Lifestyle Appeal — Clubs are not just sports facilities; they’re social hubs with cafés, lounges, and wellness spaces.

4. Digital Amplification — Players share content on Instagram, TikTok, and booking apps, multiplying sponsor reach.

Global Case Studies — Big Brands Betting on Padel

Cupra

The automotive brand Cupra has become the most visible sponsor in padel globally. In Spain, Cupra has sponsored the World Padel Tour, positioning itself as the “car of padel.” This strategy has elevated Cupra’s image among younger, dynamic, and lifestyle-driven audiences.

Oysho

The fashion brand Oysho (part of Inditex) entered padel by sponsoring female tournaments and apparel. This aligns with its activewear expansion and positions Oysho as a lifestyle leader in sports fashion and inclusivity.

BullPadel

BullPadel is one of the leading equipment sponsors in the sport. Beyond providing rackets and apparel, it invests in tournament branding, athlete sponsorships, and academy partnerships, making its name synonymous with padel.

JP Morgan

The global financial giant JP Morgan has entered padel in corporate sponsorships and events, particularly in Spain and Italy. In the UK, banks and law firms are beginning to see padel as a prime networking and CSR tool, with JP Morgan as a blueprint.

Example: Cupra Court title Sponsor

Example: Gear Sponsor

Oysho sponsorship padel

Estrella Damm Sponsor padel tour

Oysho padel court sponsor

Example sponsorship placement padel

Local Opportunities — Small & Mid-Sized Brands Sponsoring Padel

It’s not just global brands. Smaller UK companies are increasingly using padel to connect with their communities:

• Artisan Coffee Brands → sponsoring club cafés and tournaments.

• Local Breweries → providing branded drinks and sponsoring after-match socials.

• Boutique Gyms & PT Studios → aligning padel with fitness and wellness.

• Real Estate Developers → promoting new housing projects near padel clubs.

• Tech Start-ups → especially fintech and health apps seeking lifestyle exposure.

These examples prove that clubs don’t need a global giant to succeed in sponsorships. Often, local businesses provide more engaged and loyal partnerships.

Building a Sponsorship Strategy for Your Padel Club

Define Sponsorship Assets

• Courts (naming rights, digital branding)

• Events (tournaments, leagues, academies)

• Apparel & kits (staff, coaches, players)

• Digital (booking apps, newsletters, social)

• Clubhouse (cafés, gyms, lounges, vending)

Create a Sponsorship Package

Tiered packages (Gold, Silver, Bronze) with clear deliverables and ROI tracking give sponsors confidence.

Leverage Technology

With Wansport, clubs can offer sponsors live dashboards on brand visibility, usage, and digital impressions — making the partnership measurable.

Sell the Lifestyle, Not Just the Sport

Sponsors want more than a logo on a wall. They want access to a community of active, premium consumers in a setting that aligns with their brand values.

4 Steps to Secure Sponsorships

1. Map Your Audience — Who plays at your club? What’s their demographic?

2. Identify Potential Sponsors — From global brands to local SMEs.

3. Pitch Value, Not Just Space — Present brand storytelling opportunities.

4. Activate & Measure — Deliver experiences, track KPIs, and report ROI.

Sponsorship strategies in summary

Conclusion

Sponsorships are no longer a “bonus” for padel clubs in the UK — they’re becoming an essential revenue stream. With the right approach, clubs can attract both international giants like Cupra and BullPadel and local businesses who want visibility in growing communities.

Padel Consulting UK helps clubs structure sponsorship packages, secure brand partners, and deliver ROI through marketing, events, and technology.

Book a free consultation with Padel Consulting UK and unlock new revenue streams for your club.

FAQs — Sponsorship Opportunities for Padel Clubs in the UK

1. What is padel club sponsorship in the UK?

It’s when brands fund or support clubs by sponsoring courts, events, kits, or digital assets, in exchange for visibility and engagement.

2. How much revenue can padel court sponsorship generate?

Clubs can earn from £5,000 to £50,000+ annually per court depending on size, location, and sponsor tier.

3. Which brands are most active in padel sponsorship?

Global brands like Cupra, Oysho, BullPadel, and JP Morgan, as well as local coffee shops, gyms, breweries, and real estate firms.

4. Why is padel attractive for sponsors in the UK?

Because padel attracts affluent, urban, and professional audiences, and offers high engagement in social settings.

5. What assets can a club offer to sponsors?

Courts (naming rights), tournaments, player kits, booking apps, digital CRM, club cafés, lounges, and more.

6. How do clubs measure ROI for sponsors?

Through attendance, booking app impressions, social media reach, and community engagement. Tools like Wansport provide live reporting.

7. Can local businesses sponsor padel clubs?

Yes. Local breweries, gyms, cafés, law firms, and start-ups are increasingly investing in sponsorships to reach new audiences.

8. How do corporate sponsors use padel in the UK?

For team building, client entertainment, and branded tournaments, often positioned as premium networking.

9. What is the process to attract a sponsor?

Define your assets, create packages, pitch to relevant brands, and demonstrate ROI. Padel Consulting UK supports at every stage.

10. How can Padel Consulting UK help clubs with sponsorships?

We design packages, broker brand partnerships, activate campaigns, and provide ROI measurement through integrated strategies.

*Disclaimer: All logos, trademarks, and branded images shown are the property of their respective owners. These images are for illustrative and educational purposes only and do not imply sponsorship, endorsement, or affiliation with Padel Consulting UK.